Jenny’s Digital Experience Design + Innovation presentation | ad:tech New York 2008:

Jenny spoke at Ad:tech New York on “How is digital experience design + innovation changing branding? Check out her presentation here.

Assessing 2008 and looking ahead to 2009

When assessing the evolution of digital as a channel throughout 2008, it is impossible to view what is happening with technology without also analysing what is happening with the consumers.

An Australian perspective on ad:tech New York

It’s certainly been an amazing first day of Ad:tech New York. One thing that really hit me is the sheer scale of things here. Nearly 8000 people have attended the exhibit and there were over 300 exhibitors over a hundred of which were ad networks. This is clearly a highly competitive market.

EMSA 2008: Future of Email Keynote Speaker

Phil Smith, Managing Partner at Ideagarden, was the keynote speaker on the future of email at the Email Marketing Summit Australia 2008 on the Gold Coast in November. In addition Phil presented on behavioural marketing. View his presentations here.

When Social Media delivers the customer experience a call centre couldn’t…

All too often Telstra gets bagged for its service levels (or lack thereof) so I feel compelled to document my experiences today (28 October 2008) with the Big T.

Redefining the big idea

The creative department is usually the source of the greatest magic in any agency. Not only is the creative department at the center of an agency’s business model it is also the heart and soul of our industry. However, it is also the most difficult area in the business to define, estimate and control.  I’ve lost count in the number of times a creative has said to me, that he is unable to estimate a cost or how long it will take to come up with an ‘idea’. So we often end up running the business based on guess work – not an effective way to run a business.

At the heart of this problem is the concept, or role, of ‘the big idea’.

Ad:tech Brain launches

The Ad:tech brain has been developed as a tool to enable us to gather industry involvement in the upcoming ad:tech 2009. We just launched it at:
www.ad-techbrain.com.au

Ideagarden structures for growth

Ideagarden, founded by Jenny Williams – a board member of ADMA and previously Managing Director of Tribal DDB – has added former OgilvyOne national Managing Director Phil Smith, and Y&R Brands Interactive Creative Director Tom Hutton, as shareholders and Managing Partners.